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SeaWorld Net Income Down 84%

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SeaWorld's latest figure report a decline in attendance and profit with the net income down 84% compared to 2014

The enterntainment park group released its figures for the second quarter last Thursday, showing that the net income fell by 84 per cent from $37.4m in 2014 to $5.8m in 2015.

Revenue for the quarter dropped to $392m from $405m in 2014 and attendance declined by 106,000 in the same period.    

The park has named 'continued brand challenges' as one of the reasons for the decline in performance.

'Our attendance for the second quarter declined due to the timing of Easter, record levels of rainfall in Texas and continued brand challenges in California,' said Joel Manby, President and Chief Executive Officer of SeaWorld Entertainment, Inc, claiming that 'these factors were partially offset by improved demand in our other park locations, including Florida'

The company has been struggling since the 2013 documentary Blackfish revealed the mistreatment of the park's orcas. Manby only joined the company four months ago after its previous CEO, Jim Atchison, resigned.

'We realize we have much work ahead of us to recover more of our attendance base, increase revenue and improve our performance as returning to historical performance levels will take time and investment.'

'On the reputation side, early feedback on our campaign has been positive, however, we recognize that fully resolving our brand challenges in California will require sustained focus and commitment to correct misinformation.'

'We will continue to fight with the facts, because the facts are on our side,' Manby said on a conference call with reporters and analysts on Thursday.

Jared Goodman, director of animal law for PETA, said 'SeaWorld is in the midst of a spying scandal, animals are dying in its tanks, and tens of thousands of people have opposed its bid to build a new orca prison.'

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