CEO Pledges $1M for Orca Sanctuary
Steven Dunn, founder and CEO of Munchkin Inc, pledges to donate $1 million towards the creation of an ocean sanctuary for captive orcas
In an open letter addressed to SeaWorld's CEO Joel K Manby, Steven Dunn vowed to donate $1 million to help with the build of a sea pen for the entertainment group's captive orcas under the condition that SeaWorld releases Tilikum – the orca which is at the centre of the 2013 documentary Blackfish – as the first occupant.
'I have developed over the last year a strong interest in orca conservation and welfare and have come to my own conclusion that these incredible creatures are too large, too mobile and too strongly bonded to their wild families to be suited to a life in captivity,' the statement reads.
Dunn's pledge marks the start of Munchkin's 'Orcas Live in Oceans' campaign in collaboration with the Whale and Dolphin Conservation (WDC).
In line with the new policy, Munchkin discontinues the sale of its popular orca whale toy.
'We’re putting our principles before profits to help raise awareness for this cause,' said Dunn. 'After ten years of including a toy orca as part of our top-selling Sea Squirt Bath Toy collection, Munchkin will no longer include an orca in the set because a bathtub just isn’t big enough for an orca.'