SeaMorgens' Ocean-Inspired Eco-Friendly Fashion Swimwear
A new range of ocean-inspired, eco-friendly swimwear has recently been launched, made exclusively from recycled fishing nets.
SeaMorgens was founded by British dive instructor and fashion designer Michelle Morgan, who, after travelling through South East Asia and witnessing the massive problem of plastic pollution in the region first hand, decided to combine her love for fashion and passion for the underwater world by creating her own, hand-made bikinis.
'I have always been really passionate about fashion,' said Michelle. 'I love the whole process: research, design, pattern cutting and even making - I find the making very therapeutic. However, for various reasons, I realised that the industry was just not for me.'
During a working holiday in Australia, Michelle found herself employed on sailing boats around the Whitsundays, which led to her divemaster course, and eventually a new career as a travelling dive instructor. 'Since diving was my job it means bikinis are my uniform, so naturally, I started making my own bikinis,' said Michelle. 'This was great for both saving money and also being able to make exactly what I wanted to wear for diving.'
The idea for creating her own brand of eco-friendly swimwear came after a visit to Indonesia. 'I had been spending some time in Bali when I came across some recycled fabrics,' said Michelle. 'Being a diver and having an understanding of not only plastic but also the clothing industry's impact on the environment, I began experimenting and trialling immediately.'
The result is SeaMorgens, an eco-friendly range of swimwear that Michelle now runs in partnership with her sister. Every product is made from recycled fishing nets, and no single-use plastic is used anywhere in the products' fastenings or packaging.
SeaMorgens also donates five per cent of all profits from its 'Mantastic' range of manta-inspired bikini designs to the Marine Megafauna Foundation, world leaders in the research and conservation of manta rays and whale sharks.