Kraken Rum Partners With PADI to Combat Plastic Pollution

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The PADI AWARE Foundation has estimated that it would take 16,741,178 years for its divers to remove every plastic item from the world’s oceans. To help raise awareness of the impact of litter on the oceans and help fund the organisation’s work, the charity has teamed up with Kraken Rum to launch 'the ultimate in gelato protest glamour' – The Kraken 'Ice Clean'.

The one-off ice cream is to be topped with 3D-printed edible toppings representing the top polluters in the ocean, including plastic bags, milk cartons, aluminium cans, plastic ring pulls, plastic bottles and single-use cutlery. According to Kraken: 'These irresistible ices may be rich and black in hue, but they positively burst with tropical flavours; combining zesty lime and peppery ginger notes for that perfect summer cocktail concoction.'

The Kraken's 'Ice Clean' treats will be available for £1 at a number of venues over the next two weekends, with Glasgow next on the list on Saturday, 21 August, before heading to the All Points East Festival in London over the Bank Holiday weekend of 28 and 29 August and into Brighton on Bank Holiday Monday.

All proceeds raised from the sale of the ice cream will be donated to the PADI AWARE Foundation, and Kraken will match each donation pound-for-pound.

kraken ice cream

Kraken's one-off ice cream will be topped with edible pollution (Photo: PADI/Kraken)

The Ice Clean will be available on the following dates:

  • Glasgow: Saturday 21 August (Platform Bowlarama Glasgow and 1051 GWR)
  • London: Saturday 28 and Sunday 29 August (All Points East, Victoria Park, London)
  • Brighton: Monday 30 August (TBA)

Ian Amos, Operations Coordinator at PADI AWARE Foundation said: 'Whilst the last 18-months has been a challenge for us all, the plight of our oceans has continued unabated with many ocean clean-up programmes placed on hold throughout the pandemic. For years, The Beast has used its tentacles to support marine life, from the beaches to deepest, darkest depths of the ocean, so we’re delighted that we can once again join forces for good. Every pound you spend on this delicious Kraken rum ice cream pays the way for clean-ups, so the choice is yours: if you like The Kraken rum, ice cream and all ocean-dwelling creatures great and small, then join the protest today!'

For the full schedule of availability of The Kraken’s ‘Ice Clean’, visit The Kraken Rum’s Twitter, Instagram and Facebook pages, or visit the website at www.theleagueofdarkness.co.uk. For more about the PADI AWARE Foundation, visit www.padi.com/aware

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