RAID Receives New Backing From American Based Investment Firm
An American investment firm is backing new training agency RAID in a bid to shake up the scuba industry. Inverness Graham Investments, based in Philadelphia, USA, has announced that its recreational safety education portfolio company, Kalkomey Enterprises, is making a major investment in the radical new agency.
'We’ve been carefully researching the options to enter the scuba market for some time. We chose RAID because it has the values we look for in a company; world-class programmes driven by an enthusiastic and passionate team that is making scuba fun for everyone involved,' said Michael Morrissey of I Inverness Graham, 'Their vast array of training programmes and impressive technology platform make them a perfect match to partner with Kalkomey. This marriage positions RAID to challenge the current industry paradigm, which is exactly what we were looking for.'
Dallas-based Kalkomey is an online recreational safety education body for US state-level certifications. Kalkomey operates in all 50 US states, as well as Canada, Mexico, Australia, and New Zealand.
Jason Alexander, Kalkomey CEO said: 'Our research indicates that people interested in outdoor recreation participate in many different activities over their lifetime. We believe there is enormous demand among the millions of "Boat-Ed" and "Fresh Air" enthusiasts we’ve already trained, as well as the hundreds of thousands of enthusiasts that we newly teach each year, that will want to try scuba diving! We’re excited about the opportunity to apply our expertise in parallel industries to drive these potential customers through the doors of dive centres that join the RAID movement. Together with RAID we know we can truly partner with dive shops to help their businesses grow and thrive.'
The former Rebreather Association of International Divers re-launched as DiveRAID in 2014, opening its doors to recreational and technical, open circuit diver training, while maintaining its roots in the rebreather training philosophy. With a presence in more than 100 countries with more than 20 regional offices, its global presence on the market has expanded rapidly. It claims to be the most comprehensive online, pro-active training and quality assurance system in the industry.
'The RAID system focuses on training divers on critical skills such as proper trim and neutral buoyancy in the diver position, we believe it’s essential to also train dive professionals on those same skills to ensure they are best serving the needs of their students to be divers, not just certified,' said Jim Holliday who will continue on leading business operations as President of RAID.
‘We are already in the top tier of agencies, with RSTC membership and a fast-growing, new, energetic group of global members,’ James Rogers, managing director of RAID UK and Malta. ‘We're trying to add meat to diver training and improve diver competencies and retentions as a result.'